However, this doesn’t mean that only businesses within these verticals can see great results with Promoted Pins. Since 68% of women are on Pinterest, Promoted Pins generally work best for brands in female-dominated industries - home decor, cooking, fashion, beauty, etc. And typically, businesses earn $2 in profit for every $1 spent in Pinterest ad costs. There is no minimum cost for them since the amount you pay depends on the budget and spend limits you set. Since they look just like regular Pins, they provide a native experience for users without disrupting them: Promoted Pins are regular Pins that businesses pay to promote and appear in your desired audience’s home feed, category feeds, and relevant search results. That’s what you get with Pinterest Promoted Pins.Ĭombine that with the platform’s outstanding selling power ( 50% of Pinterest users have made a purchase after seeing a Pinterest ad) and it’s obvious why many brands use Pinterest to promote their products and services. Or, could show your ads to users actively searching for products like yours, while simultaneously showing them to those passively browsing through their social feed. Suppose you were able to combine the best of both search and social media advertising.
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